AI (ChatGPT,Perplexity) Product Manager use cases
AI(ChatGPT, Gemini) has helped many product managers increase productivity . In this post, I have collated use cases and prompts to help PMs leverage AI.
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Here are my top 3 ChatGPT use cases are
1. Data Analysis:
After my initial analysis, I upload an Excel sheet containing data and ask AI to glean insights I might have missed
Examples:
- I upload a performance Excel sheet and ask ChatGPT to identify any patterns in customer behavior that I might have missed.
- I review customer feedback data and ask ChatGPT to highlight any missed themes or sentiments, particularly negative ones.
Prompt:
"Here is an Excel sheet containing [describe the type of data, e.g., sales performance, customer feedback, website traffic]. After conducting an initial analysis, I need a detailed examination of any additional patterns, trends, or correlations that I might have missed.
2. Generating Product Ideas
Examples:
-I ask ChatGPT to suggest mobile app features that align with current trends and improve user engagement.
-I ask ChatGPT to generate AI-powered product ideas that could enhance our current offerings.
Prompt:
"I am looking for innovative product ideas that can enhance our [specify the type of product, e.g., mobile app, e-commerce platform, software suite]. Please analyze current market trends, emerging technologies, and customer pain points to generate a list of potential features or products that will resonate with our target audience.
3. Reviewing Product Requirements:
I leverage AI to Ensure Completeness and Accuracy
Examples:
- I ask ChatGPT to check a software feature's requirements for missing details and potential conflicts.
- Evaluate integration requirements and ask ChatGPT for suggestions to enhance compatibility.
Prompt:
"I have a set of product requirements for [describe the type of product or feature, e.g., a new software feature, hardware product, third-party integration]. Please review the document for completeness, accuracy, and clarity.
Shreyas Doshi s view on Product Managers and AI
Here are 30 ways other product managers use AI to make their daily tasks easier:
1. Crafting product strategy
2. Enhancing customer engagement
3. Streamlining data analysis
4. Automating competitive analysis
5. Facilitating team communication
6. Conducting market research
7. Writing and editing product documentation
8. Generating user personas
9. Improving product roadmaps
10. Enhancing A/B testing processes
11. Supporting cross-functional collaboration
12. Monitoring product performance
13. Ideating new features
14. Prioritizing product backlog
15. Writing user stories
16. Developing go-to-market strategies
17. Conducting customer interviews
18. Creating survey questions
19. Summarizing customer feedback
20. Personalizing marketing messages
21. Analyzing user behavior
22. Automating meeting summaries
23. Generating SWOT analyses
24. Translating technical specifications
25. Tracking industry trends
26. Designing wireframes
27. Drafting press releases
28. Creating training materials
29. Automating workflow processes
30. Building competitive intelligence reports
Examples of Use Cases and Prompts:
1. Crafting Product Strategy
- Example 1: ChatGPT helps PMs analyze market trends and customer feedback to recommend strategic adjustments.
- Example 2: It generates strategic plans based on competitive analysis and historical performance data.
- Sample Prompt: "Analyze the current market trends in the tech industry and suggest strategic directions for our product based on recent competitor activities and customer feedback."
2. Enhancing Customer Engagement
- Example 1: ChatGPT powers a chatbot that provides real-time support and collects customer feedback.
- Example 2: It generates personalized email responses to customer inquiries, improving engagement and satisfaction.
- Sample Prompt: "Create a conversational flow for a chatbot to assist customers with troubleshooting common issues and gathering feedback for product improvements."
3. Streamlining Data Analysis
- Example 1: ChatGPT summarizes key metrics from large datasets, providing actionable insights.
- Example 2: It generates visualizations and trend analyses from complex data, helping PMs understand performance.
- Sample Prompt: "Summarize the key insights from our latest customer satisfaction survey data and suggest areas for improvement based on the findings."
4. Automating Competitive Analysis
- Example 1: ChatGPT scans competitors’ websites for new features and product updates, providing summaries.
- Example 2: It analyzes competitor pricing strategies and customer reviews to identify market positioning.
- Sample Prompt: "Generate a summary of the latest product updates from our top three competitors and analyze how these changes might affect our market strategy."
5. Facilitating Team Communication
- Example 1: ChatGPT drafts meeting agendas and summarizes key points from discussions.
- Example 2: It helps in creating clear product specifications and project briefs for team alignment.
- Sample Prompt: "Create a detailed meeting agenda for our upcoming product strategy session and summarize the key action items from our last meeting."
A product manager on Twitter sharing how he uses ChatGPT on Lenny’s chat
6. Conducting Market Research
- Example 1: ChatGPT extracts key trends and insights from industry reports and customer surveys.
- Example 2: It helps in analyzing market demand and identifying new opportunities for product development.
- Sample Prompt: "Summarize the latest industry trends in the e-commerce sector and provide insights on emerging opportunities that could impact our product strategy."
7. Writing and Editing Product Documentation
- Example 1: ChatGPT assists in drafting user manuals and release notes, ensuring clarity and completeness.
- Example 2: It reviews and edits technical documentation for readability and accuracy.
- Sample Prompt: "Draft a user manual section for our new feature that explains setup and usage in a clear and user-friendly manner."
8. Generating User Personas
- Example 1: ChatGPT creates detailed personas based on customer data, including demographics and behaviors.
- Example 2: It helps in identifying user pain points and motivations to guide product development.
- Sample Prompt: "Generate a user persona for our target audience based on the provided customer demographic data and behavioral patterns."
A product manager on Twitter sharing how he uses ChatGPT on Lenny’s chat
9. Improving Product Roadmaps
- Example 1: ChatGPT suggests adjustments to product roadmaps based on resource availability and market demands.
- Example 2: It helps in prioritizing features and timelines for upcoming releases.
- Sample Prompt: "Suggest changes to our product roadmap considering current development team capacity and upcoming market trends."
10. Enhancing A/B Testing Processes
- Example 1: ChatGPT generates hypotheses and variations for A/B tests to optimize user experience.
- Example 2: It analyzes test results and provides insights on the best-performing variants.
- Sample Prompt: "Generate ideas for A/B test variations to improve our homepage conversion rate and analyze the results to recommend the best option."
11. Supporting Cross-Functional Collaboration
- Example 1: ChatGPT translates technical specifications into plain language for non-technical stakeholders.
- Example 2: It creates summaries of technical discussions to keep all team members informed.
- Sample Prompt: "Explain the technical specifications of our new API in simple terms for the marketing and sales teams to understand."
12. Monitoring Product Performance
- Example 1: ChatGPT tracks and reports on key performance indicators (KPIs) and user engagement metrics.
- Example 2: It provides real-time updates and insights on product performance.
- Sample Prompt: "Provide a weekly summary of our product performance metrics, including user engagement rates and churn statistics."
13. Ideating New Features
- Example 1: ChatGPT generates innovative feature ideas based on user feedback and market trends.
- Example 2: It helps in brainstorming sessions to explore new product functionalities.
- Sample Prompt: "Suggest five innovative features we could add to our mobile app to enhance user engagement and meet emerging market needs."
14. Prioritizing Product Backlog
- Example 1: ChatGPT helps in prioritizing backlog items based on impact, effort, and business value.
- Example 2: It evaluates and ranks tasks to streamline the development process.
- Sample Prompt: "Help prioritize these backlog items based on their potential impact on user satisfaction and development effort required."
15. Writing User Stories
- Example 1: ChatGPT drafts user stories that clearly define user needs and acceptance criteria.
- Example 2: It refines existing user stories to ensure clarity and completeness.
- Sample Prompt: "Write a user story for a feature that allows users to customize their dashboard layout, including acceptance criteria and expected outcomes."
16. Developing Go-to-Market Strategies
- Example 1: ChatGPT outlines go-to-market plans for product launches, including target audiences and messaging.
- Example 2: It helps in creating marketing and sales strategies for new product features.
- Sample Prompt: "Outline a go-to-market strategy for our upcoming product launch targeting small businesses, including key marketing channels and messaging."
17. Conducting Customer Interviews
- Example 1: ChatGPT generates interview questions to uncover customer needs and pain points.
- Example 2: It helps in structuring interviews to gather valuable insights for product development.
- Sample Prompt: "Create a set of interview questions to understand how small business owners use our product and what improvements they would like to see."
18. Creating Survey Questions
- Example 1: ChatGPT designs survey questions to measure customer satisfaction and feature usage.
- Example 2: It helps in crafting questions to gather feedback on new product ideas.
- Sample Prompt: "Design a survey to measure customer satisfaction with our recent feature update and gather suggestions for further improvements."
19. Summarizing Customer Feedback
- Example 1: ChatGPT synthesizes feedback from various channels into actionable insights.
- Example 2: It categorizes feedback to identify common themes and areas for improvement.
- Sample Prompt: "Summarize the key themes from the latest customer feedback collected via email and social media, and highlight any recurring issues."
20. Personalizing Marketing Messages
- Example 1: ChatGPT crafts personalized marketing emails based on user behavior and preferences.
- Example 2: It generates targeted advertising copy tailored to different customer segments.
- Sample Prompt: "Write a personalized marketing email for customers who have recently signed up for a trial, focusing on the benefits of upgrading to a premium plan."
A product manager on Twitter sharing how he uses ChatGPT on Lenny’s chat
21. Analyzing User Behavior
- Example 1: ChatGPT analyzes user behavior data to identify patterns and preferences.
- Example 2: It helps in segmenting users based on their interactions with the product.
- Sample Prompt: "Analyze the user behavior data to identify trends in how users are interacting with our new feature and suggest potential improvements."
22. Automating Meeting Summaries
- Example 1: ChatGPT generates summaries of meeting discussions and action items.
- Example 2: It provides concise reports on key decisions and next steps.
- Sample Prompt: "Automate the creation of a meeting summary that includes key decisions, action items, and follow-up tasks from our last product team meeting."
23. Generating SWOT Analyses
- Example 1: ChatGPT conducts SWOT analyses to evaluate product strengths, weaknesses, opportunities, and threats.
- Example 2: It helps in identifying strategic advantages and areas for improvement.
- Sample Prompt: "Conduct a SWOT analysis for our latest product to identify strengths, weaknesses, opportunities, and threats in the current market."
24. Translating Technical Specifications
- Example 1: ChatGPT translates complex technical specifications into layman’s terms for non-technical stakeholders.
- Example 2: It simplifies technical documentation for marketing and sales teams to better communicate product features.
- Sample Prompt: "Translate these technical specifications into a summary that can be easily understood by the marketing team, highlighting key features and benefits."
25. Tracking Industry Trends
- Example 1: ChatGPT provides regular updates on emerging industry trends and innovations.
- Example 2: It summarizes recent developments and forecasts in the industry to inform product strategy.
- Sample Prompt: "Summarize the latest trends and forecasts in the fintech industry and how they might impact our product development and market positioning."
26. Designing Wireframes
- Example 1: ChatGPT suggests wireframe layouts for new features based on user experience principles.
- Example 2: It helps in creating initial design concepts and iterating on wireframe ideas.
- Sample Prompt: "Design wireframe layouts for a new user onboarding flow, incorporating best practices for user experience and interface design."
27. Drafting Press Releases
- Example 1: ChatGPT drafts press releases for product launches, including key features and benefits.
- Example 2: It creates engaging press materials to announce company achievements or new product features.
- Sample Prompt: "Write a press release announcing the launch of our new feature that integrates with popular CRM systems, highlighting its benefits and unique selling points."
28. Creating Training Materials
- Example 1: ChatGPT develops training guides and materials for onboarding new team members.
- Example 2: It assists in creating detailed training resources for using new product features.
- Sample Prompt: "Create a comprehensive training guide for the sales team on how to effectively pitch our new product feature to potential clients."
29. Automating Workflow Processes
- Example 1: ChatGPT automates the generation of weekly status reports and project updates.
- Example 2: It streamlines repetitive tasks such as updating project management tools and tracking progress.
- Sample Prompt: "Automate the process of generating a weekly project status report, including key milestones, completed tasks, and upcoming deadlines."
30. Building Competitive Intelligence Reports
- Example 1: ChatGPT compiles competitive intelligence reports by analyzing competitors' activities and market positioning.
- Example 2: It aggregates data on competitors' strengths, weaknesses, and strategic moves to inform competitive strategies.
- Sample Prompt: "Create a competitive intelligence report that includes an analysis of our top three competitors’ product features, pricing strategies, and market positioning."
When you are ready, I can help you in five ways:
4 case studies I submitted to hiring managers got me offers from different companies. (Join 14+ people who used this to land PM roles )
Solutions to 7 popular PM interview questions using frameworks from PMs at Google, Microsoft, and Amazon PMs (Join 7+ people who used this to land PM roles )
Free resources (worth at least 3500$) that helped me transition from customer success to Product Management (liked by 500+ people
Sample PM resume used by PMs to land a Microsoft offer. (Liked by 2000+ people)
PM skill assessment: useful to aspiring PMs to know what skills are needed to land their first PM roles
Free resources
Suceeding as an introvert PM
Building new products inside big companies
5 lessons in Product mgmt by Google Product Lead at Product School
Lessons from. 30 years of building by Hubspot CTO at Lenny’s newsletter
How to overcome Impostor syndrome by Amazon PM